Problem statement- With limited ad formats and inventory not fully monetized, a new but viral content website that was learning the ropes of website monetization was struggling to reach the full potential of its valuable traffic. They were looking for a partner that can help them maximize their monetization. They were also dependent on paid traffic so the major concern was to get the best RPM’s.
Our Approach- After analyzing their website, traffic sources, and their current demand partners our Adbite team spotted an opportunity that can drastically help the publisher increase its revenue. They noticed that their site users were spending a good amount of time per session. So to monetize that, Adbite’s ad ops team implemented a refresh ads mechanism to increase the number of ad impressions per session.
(In refresh ads, the system automatically shows a new set of ads based on time triggers and user engagement.)
We optimized it accordingly so that it should not impact the value of their inventory in the long term and viewability of ads. And at the same time, our team also introduced rich media ads and innovative ad formats like in-image, outstream video with their existing standard banners to increase the publisher’s revenue.
They were facing issues while monetizing their inventory like ad network prioritizations and demand partners competition. Adbite helped them with all the ad ops work to increase the overall revenue from the site.
Results-
- Increased the Profitability by 85%
- Revenue increased by 130%
- Unfilled impressions dropped by 20% now it’s less 1%