Problem statement- An arts and entertainment publisher was in search of a reliable programmatic partner that could increase their fill rates and eCPMs to maximize yield from their inventory. Their main goal was to increase the overall revenue from their site and as they were using a waterfall or daisy-chain system they were leaving a lot of revenue on the table.
Our Approach-
The Adbite team suggested the publisher use Header bidding technology instead of waterfall setup and helped them to implement it. Adbite has its own adapter that we plug-in in our house premium direct, Programmatic exchanges and Dsp’s demand to increase the competition for the publisher inventory.
Adbite unique demand and optimization algorithms helped the publisher to get the best eCPM and overall fill rate by increasing competition on their inventory.
It’s very easy to plug and compatible with Prebid. Publishers can coordinate with our ad ops team to set it up.
Result : –
- Revenue increased by 150 %
- Fill rates increased from 55% to 98%
- Unfilled Impression is now less than 2%
- Ecpm’s increased by more than 80%