The Connected TV (CTV) industry is experiencing rapid growth with no signs of slowing down. According to MAGNA, global spending on open internet CTV is projected to increase by 14% annually from 2023 to 2027. As more viewers cut the cord and shift to streaming, publishers must refine their strategies to fully capitalise on the rising opportunities in CTV advertising.
TV advertising has come a long way from the days of passive commercials. Thanks to interactive video ads, CTV has transformed into an engaging, two-way experience. Now, viewers can interact with ads through clickable elements, QR codes, and gamification, driving immediate actions like website visits or form submissions—cutting down friction and speeding up conversions.
But it doesn’t stop at conversions. Interactive CTV ads also play a powerful role in boosting brand awareness. By grabbing viewers’ attention and sparking engagement, these ads create a lasting impact. In fact, they drive a 52% lift in attention (Sharethrough) and increase unaided brand recall by 36% (Brightline), proving that interactive ads aren’t just effective—they’re memorable.
Adbite has long been a pioneer in CTV innovation and is proud to introduce its new CTV Marketplace. Adbite empowers publishers to extract greater value from their inventory while providing buyers seamless access to premium content and audiences. By fostering a transparent and direct approach to inventory curation, Adbite enables publishers and advertisers to enhance their results through a programmatic CTV strategy. Industry leaders such as Fubo TV, ESPN, and Roku are already leveraging this marketplace to optimise their CTV strategies and unlock fresh revenue streams.
Redefining the CTV Ecosystem
Adbite understands that premium CTV inventory requires meticulous attention. Through its CTV Marketplace, Adbite collaborates closely with publishers to onboard tailored inventory, streamline processes, and eliminate inefficiencies. This approach opens the door to advanced targeting opportunities and precise supply packaging, driving higher revenue potential.
Here’s how Adbite’s CTV Marketplace stands out:
- Simple Onboarding: Monetize high-value inventory—including sports, news, lifestyle, and entertainment—effortlessly with a quick opt-in process. Adbite pre-curates inventory to make it readily accessible for buyers, balancing advertiser demands with publisher needs.
- Reaching Underserved Markets: The CTV Marketplace extends your reach, connecting you with incremental demand through relationships with medium-sized DSPs and independent media agencies, effectively complementing your salesforce.
- Access to CTV Performance Budgets: Leverage efficient pathways and exclusive packaging that integrates commerce media data to unlock performance-driven CTV budgets.
- Utilising Addressable Signals: The Marketplace integrates numerous addressable signals, including IAB content categories, genres, ratings, live or recorded data, and audience demographics, enabling publishers to generate more revenue.
- Contextual Insights in Real-Time: With advanced contextualization, Adbite identifies brand-safe moments minute by minute, offering opportunities to monetize content like a cooking segment on the news, reclassified as “food,” to maximize incremental revenue.
- Complete Waterfall Access: Whether you seek first-look deals, last-look opportunities, or anything in between, Adbite’s platform ensures your inventory is fully monetized, reducing unsold inventory risks.
Adbite’s CTV Marketplace is built to help you navigate the evolving CTV space with ease, connecting you to new demand streams and boosting your revenue potential.
Ready to maximize your premium CTV inventory? Get in touch with us today and discover how Adbite can future-proof your business with cutting-edge programmatic solutions.